2023
Tribute to Odisha was a special initiative by Asian Paints, launched to celebrate the colours, culture, and timeless beauty of Odisha—an ode to the soul of the land and its artistic heritage. The project marked the unveiling of a special-edition pack, envisioned not just as a product, but as a cultural expression.
Virtuz Vibes was entrusted with crafting the visual narrative for this tribute, translating emotion, tradition, and artistry into a compelling brand story.
We developed a rich visual language that blended live-action footage with handcrafted 2D art, creating a seamless dialogue between realism and tradition. The storytelling drew inspiration from Madhubani art, integrating its distinctive motifs, patterns, and rhythm into the visual flow to reflect the cultural depth of Odisha.
Our scope included:
Every frame was designed to honour the spirit of Odisha—its vibrancy, its stories, and its emotional resonance.
The final film emerged as a heartfelt tribute—one that went beyond visual aesthetics to evoke pride, warmth, and cultural connection. Through thoughtful storytelling and artistic integration, Virtuz Vibes helped Asian Paints celebrate not just colour, but the soul of Odisha.
We are grateful to Asian Paints and Roshan Abbas Productions for trusting us to tell this story.
